OREO introduces 'The Most OREO OREO' plus OREOVERSE digital world
OREOVERSE invites fans to play cookie-themed games, win prizes.
OREO is kicking off the year by introducing a new limited-edition cookie, The Most OREO OREO, unveiling the OREOVERSE—an interactive, digital world where OREO fans can play and explore—and inviting none other than Martha Stewart to navigate the virtual world.
The brand’s most playful cookie to date, the Most OREO OREO features two chocolate-flavored basecakes packed with "Most Stuf" levels of creme, and for the first time ever, the creme has real OREO grind mixed in. A cookie quite literally stuffed with itself is so meta, it twisted open a space in the metaverse for OREO lovers—the OREOVERSE.