Nutella spreads into baked snack category with two new products
Brand debuts first new U.S. offerings since 2012.
Ferrero's Nutella brand has officially debuted two new products: Nutella B-Ready and Nutella Biscuits. The offerings are the first innovations to come to the U.S. since Nutella &GO!, which debuted in 2012.
Nutella B-Ready is a light, crispy wafer shell filled with Nutella and sprinkled with puffed wheat crisps. The individually wrapped treat will be available in a 2-count pack (suggested retail price: $1.89), a 6-count pack (SRP: $3.99), and a 36-pack at major club stores later this spring (SRP: $13.99).