The sweet baked cakes blend soft cake, crunchy candy, and smooth fillings.
Hostess Brands has announced the launch of its newest innovation, Hostess Kazbars, a candy-bar-inspired innovation within the snack cakes market. The product combines layers of soft chocolate cake, crème, candy crunch, and melt-in-your-mouth caramel or smooth chocolate fudge. The bars are covered in a chocolate-flavored coating and topped with a drizzle. The line is kicking off with two flavors: Chocolate Caramel and Triple Chocolate.
"We know that consumers are craving multi-textured snacks, and the variety of creamy, crunchy, and rich layers in our new Kazbars will make every snacking experience a more joy-filled one," says Christopher Balach, general manager, Hostess Brands. "This new kind of snack delivers the familiar, moist Hostess cake consumers know and love with a new, delicious fusion of layers and textures. The snack has performed strongly with consumers throughout product testing and we're excited to see that translate in the marketplace."