Bobo's introduces its take on the classic peanut butter and jelly sandwich
The bakery brand’s PB&Js combine whole-grain oats and either grape or strawberry flavors.
Bobo’s (known for its oat bars, oat bites, and baked goods) has announced a new snack line: PB&J’s. The tasty and wholesome snacks are a reimagined, on-the-go and shelf-stable version of the classic peanut butter and jelly sandwich loved by consumers young and old. Made with whole grain oats and available in two flavors, Grape Jam and Strawberry Jam, Bobo's new PB&Js offer a convenient and scrumptious companion for travel, work, school or play.
“People love being reminded of their youth, and for many the peanut butter and jelly sandwich is a cherished childhood staple,” says Beryl Stafford, founder of Bobo’s. “We’ve reimagined the traditional peanut butter and jelly sandwich with a shelf stable version without the prep or the mess and it’s easy to take anywhere. It’s a trip down memory lane that can keep up with today's busy lifestyles.”