Lenny & Larry’s launches Strawberries & Creme Complete Cookie-fied Bar
The snack bar blends strawberries, sweet white chips, and 12 g of plant-based protein.
Lenny & Larry’s, originators of the protein cookie, announces a new flavor to one of its best-selling product lines: the Strawberries & Crème Cookie-fied Bar. The item is filled with a blend of strawberry bits and sweet white chips. Suitable for on-the-go snacking, post-workout recovery, or satisfying mid-day cravings, the new flavor reportedly reinforces Lenny & Larry’s commitment to indulgence without compromise. The Complete Cookie-fied Bar Strawberries & Crème flavor is now available for purchase on the brand's website and will be on Walmart shelves nationwide beginning late June, retailing $5.88 for a four-count box.
Additionally, The Complete Cookie-fied Bar is introducing a packaging refresh, designed to highlight the product’s selling points in a crowded category while also showing off more of the bar. Lenny & Larry’s anticipates the new packaging will roll out in all major retailers nationwide by Q1 2024.