Ready. Set. Food! and Daniel Tiger’s Neighborhood partner on allergen-inclusive products for toddlers
The new products will include Organic Baby Oatmeal and Toddler Organic Oat & Fruit Bars.
Ready. Set. Food!, the only complete early-allergen introduction brand, has announced its collaboration with Fred Rogers Productions and 9 Story Brands for the beloved animated preschool program, Daniel Tiger's Neighborhood. Offering baby and toddler food with pre-mixed top allergens, Ready. Set. Food! x Daniel Tiger's Neighborhood is set to launch new flavors of Organic Baby Oatmeal and Toddler Organic Oat & Fruit Bars, making allergen introduction a breeze.
Ready. Set. Food! was created by parents, doctors, and allergists, and gained recognition after appearing on Shark Tank in 2020. With the mission to make early allergen introduction fast, easy, and effective, the brand has witnessed 160% increase in sales and entered nearly 9,000 new retailers since its inception, showcasing the growing demand for safe and delicious allergen introduction options for babies and children.