Planters brand launches ad campaign to spotlight trio of flavored cashew varieties
The new ad campaign is aimed at millennial and Gen Z snackers.
Hormel Foods' Planters brand flavored cashews are now available on retail shelves nationwide in a trio of new flavors: rosemary and sea salt, dill pickle, and cinnamon and brown sugar. To spread the word, the Planters brand team is teaming up with the creative ad agency BBDO Minneapolis on a new campaign aimed at millennial and Gen-Z snackers.
The campaign will air three spots, titled: “Cashew Talker,” featuring a character who just can’t stop professing his love of flavored cashews; “Baby Room Mural,” which introduces us to the notion of dill pickle-inspired decorating; and “Carpool Cashew-oke,” which comically features the 1980s hit-music classic “Hungry Eyes.”