Cracker Jack features female athlete on its packaging for the first time
The special-edition Cracker Jill packaging will be on store shelves next year.
For the first time in its storied history, Frito Lay's Cracker Jack brand will have an athlete featured on its packaging.
As part of its mission to raise the visibility of girls and women in sports to inspire the next generation, Cracker Jack is recognizing nine young women who are changing the face of the game with the I Am Cracker Jill Award and providing $5,000 to fuel their sports dreams. One of the finalists, wheelchair basketball player and Paralympic medalist Lindsey Zurbrugg, was also selected to represent aspiring female athletes across the country by becoming the first athlete to ever appear on a Cracker Jack bag. Lindsey’s special-edition Cracker Jill packaging will be on store shelves and baseball stadiums next year.