Simple Mills releases Cheddar Pop Mmms Veggie Flour Baked Snack Crackers, seeks first chief cheese officer
The CCO position is open to kids ages six to 12 who are "cheese fanatics."
Simple Mills is looking for its first chief cheese officer (CCO) to lend his or her cheese expertise to the brand’s new bite-sized snack crackers, Cheddar Pop Mmms. Open to kids ages six to 12 who are cheese fanatics, the new C-Suite position will pay $10,000 to one candidate who embodies the ultimate cheesiness. In addition to getting paid to eat cheesy snacks like Pop Mmms, the CCO will taste test 50 different cheeses (yes, 50!) to help choose the next Pop Mmms flavor, handle “quality assurance” for each new craveable batch of Pop Mmms, conduct “recess research” with friends for “consumer insights,” and serve as Simple Mills’ official CHEESEfluencer by spreading the word about the new bold, cheesy snack.
The brand’s newest innovation, Pop Mmms, are a flavor-packed popped cheese cracker that parents can feel better about buying for their families. All Simple Mills products are made with recognizable ingredients. Crafted with a wholesome vegetable blend that includes organic butternut squash and organic red bean, Pop Mmms deliver on texture and taste, offering a unique crispy, airy finish, baked full of flavor from real organic cheddar cheese. Simple Mills created the CCO role to get these crunchy, poppable crackers into as many hands and households as possible.