Hot Pockets spices things up with Hot Ones frozen snack collaboration
The Nestlé USA brand has teamed up with the fiery YouTube show on a product line.
Nestlé USA frozen snack line Hot Pockets is looking to entice heat lovers and spice fanatics via a product collaboration with First We Feast'sYouTube interview show, Hot Ones, to create what is reputed to be the hottest Hot Pocket ever. The snack is part of the line consisting of four new varieties combining Hot Pockets with flavors familiar to fans of Hot Ones.
"We're focused on pushing boundaries in culture to engage Hot Pockets fans in hyper-relevant ways," says Bryan Waddell, brand marketing manager for Hot Pockets. "Our collaboration with Hot Ones combines that brand promise with their unquestioned authority on heat to deliver a truly unique and impactful snacking experience."