Imagine you’re at the starting gate, looking to bring an entirely new snack product to the marketplace. While this can be an exciting time, it can also raise an entire host of questions and additional considerations beyond nailing the recipe and flavoring of your snack good.
Considering consumers are confronted with myriad choices as they peruse the aisles of their local grocery or convenience store day in and day out, there’s a key element to the process that can’t be overlooked—how your product is packaged—and there is valuable information you may want to consider as you pursue product launch.