Frito-Lay, other PepsiCo brands team up with football icons to celebrate ‘unretirement’
Legends Marino, Moss, Rice, and Smith feature in the snack and beverage campaign.
To celebrate the start of the football season, PepsiCo'sFrito-Lay and beverages brands are helping fans imagine a world where their favorite players come out of retirement with the debut of its 2023 NFL Kickoff campaign, "Unretirement."
The star-studded TV commercial brings current and former NFL players Tom Brady, Julian Edelman, Dan Marino, Randy Moss, Jerry Rice, Emmitt Smith, and Josh Allen (PepsiCo's newest athlete) together to spotlight the joy of watching football when Frito-Lay snacks and PepsiCo beverages are served. After the first bite and sip, they instantly find themselves back out on the field to get one last taste of NFL glory, but things don't quite go according to plan.