Pringles introduces premium snack collaboration with The Caviar Co.
The Kellogg brand’s partnership combines potato crisps with high-end caviar.
With more than 10 billion views on TikTok alone, the Pringles and caviar combination is a prime example of luxury snacking. In a collaboration to merge the world of high-brow snacking with social media trends, the Pringles team is joining forces with The Caviar Co., to provide fans with the Crisps and Caviar Collection.
Inspired by the online buzz, the two forces united to craft a first-of-its-kind collection to bring the snacking trend to the masses and elevate everyday occasions. Pairing Pringles Original, Sour Cream & Onion, and BBQ flavors with The Caviar Co.'s Classic White Sturgeon Caviar and Smoked Trout Roe, the collection features three Crisps and Caviar kits.