Inventure Foods enters into licensing agreement with Vidalia Brands
Specialty food manufacturer Inventure Foods, Phoenix, has entered into a licensing agreement with Glennville, Ga.-based Vidalia Brands Inc., the Georgia brand synonymous with great-tasting sweet onions, to develop a new line of prepackaged snacks for vending, grocery and convenience store distribution. This license agreement expands Inventure Foods' portfolio of nationally recognized brands that currently includes Jamba, T.G.I. Friday’s and Nathan’s Famous.
“We have a successful track record of taking consumer brands into the prepackaged, ready-to-eat space,” says Steve Sklar, senior vice president of marketing for Inventure Foods. “With Vidalia Brands, we are combining powerful brand recognition with the latest in snack trends to introduce a product line that will certainly taste great, but will also feel immediately familiar to consumers.”