It’s a perennial fact that some viewers tune into the Super Bowl simply for its advertising. The game attracts the largest television audience of the year, with this year’s estimated average audience at 111.9 million, just short of last year’s record-setting number of 114.4 million average viewers.
Analysts tapped a number of ads as the clear “winners” of the ad game for this year’s Super Bowl, including snack producer Frito-Lay for its Doritos commercials.