Sustainability—the efforts to be environmentally friendly and good stewards of the earth—is important not just among consumers, but for corporate entities, as well. While many consumers regularly make personal choices that reflect their environmental focus, they expect the companies that they patronize to do the same.
While there are obvious benefits to both the planet and its people when companies in the snack and bakery industry engage in sustainability practices, there can also be auxiliary benefits to the company in terms of a willingness of some consumers to buy more and pay more.