TricorBraun releases digital magazine addressing e-commerce challenges
TricorBraun has released a new digital magazine addressing the e-commerce challenges and considerations faced by consumer packaged goods (CPG) brand owners, and how they can increase opportunities for growth with the right packaging strategies and solutions.
Consumers’ desire for what they want and when they want it, their ever-increasing connected behavior and multi-tasking nature are just a few of the factors contributing to the evolution of retail from brick and mortar to e-commerce. In fact, online CPG sales are exploding at a rate of more than 50 percent year over year.