Company: WOLO WanderSnacks

Website: wolosnacks.com

Introduced: February 2018

Distribution: National

Suggested Retail Price: $2.49

Product Snapshot: WOLO WanderSnacks (WOLO), creator of the WanderBar, the world’s first protein bar designed specifically for travel, is excited to announce its official launch and online availability in North America. With the tagline, “World’s Best Travel Bar, By Far,” the WOLO WanderBar was developed with the needs of savvy travelers in mind. Unlike most protein bars, each WanderBar features two layers comprised of a crispy, crunchy bottom topped with a soft, velvety layer of nougat that’s sprinkled with premium chocolate chips. The bar’s formulation ensures there’s no sticky mess or crumbling and allows for easy tearing and sharing.

WanderBars were created to fuel life’s adventures and propel consumers’ passion and curiosity for travel. Naturally sweet, kosher, gluten and soy free, each bar is packed with 15 grams of protein and a smorgasbord of nutritious ingredients, like coconut oil, zinc and turmeric, all purposefully chosen for the positive effects they have on the body and taste buds. The packaging is bright and colorful featuring fun travel illustrations and names like Cocoa Crunch Frequent Flyer, Mint Chocolate Chip Lost Weekend and Peanut Butter Road Tripper.

“Sometimes life on the road can get messy, so we created WanderBars not to be,” said Angela Bailey, senior brand manager of WOLO WanderSnacks. “Everything about the WanderBar, from the ingredients to the bar’s build to the packaging, was selected with the specific needs of travelers in mind. We set out to create the world’s best travel bar; we’re extremely proud of the result and are looking forward to getting these delicious bars in the hands of wanderlusters everywhere!”

An emerging brand to watch, WOLO WanderBars combine 15 grams of a quality blend of whey, milk and pea protein to give you energy without upsetting your stomach, a powerful punch of vitamin C and zinc to boost your immune system, flaxseed to aid digestion, turmeric to improve blood flow and decrease inflammation, and coconut oil with powerful bacteria-fighting properties. When you tear into a WanderBar you’ll never find a sticky mess of melty chocolate. Instead, you’ll experience a protein bar that doesn’t crumble when broken apart, never needs to be stored in a cool place, doesn’t need to be washed down with a beverage, and always looks as great as it tastes.

Bailey continued, “Everyone travels, whether it’s vacationing in a new country or a quick work trip, there is a necessity for a snack that keeps you feeling healthy and satisfied without leaving a trail of crumbs. As advocates for adventure, our goal is for WanderBars to make it into the purses, backpacks and carry-ons of savvy travelers around the country, helping to enhance every travel experience!”  

In celebration of the launch, WOLO is holding a “Dream Destination” photo contest for a chance to win a year’s supply of WOLO WanderBars which will be delivered in the perfect carry-on suitcase by AWAY, the maker of thoughtful luggage for the modern traveler. To enter, wanderlusters must post a photo of their top travel destination using the hashtag #WOLODreamDestination and tag @WoloSnacks in the caption; the source of the photo must also be credited for entry to be valid. Instagram and Twitter posts may be made on the user’s profile, but Facebook posts must be made directly to WOLO’s business page (www.facebook.com/wolosnacks). Entrants must reside in the U.S. and social media profiles must be public for submission to be accepted. WOLO’s “Dream Destination” social media contest runs from February 20 to March 20, 2018. Click here for official contest rules.

WOLO WanderBars are currently available for purchase online, and are on their way to select retailers across the United States. For those interested in trying WOLO WanderBars for the first time, the company is offering 20 percent off their entire website, plus free shipping for a limited time using the promo code WOLO20. WanderBars are sold in 12-packs of single flavors or a variety box including four of each flavor. For more information, please visit https://wolosnacks.com/.