Symrise's worldwide spice exploration leads to new product concepts
Responding to consumers’ ever-growing interest in and willingness to try new spices and seasonings from less familiar and exotic sources, Symrise Flavors engaged in an in-depth study of Latin American, North African and Southeast Asian foods and beverages, compiling their findings in product literature, and developing flavors and seasonings that can inspire breakthrough product development concepts.
Dylan Thompson, marketing & consumer insight manager with Symrise’s Marketing and Consumer Insights Group, said, “Along with the input of our chefs, we were driven to create flavors and seasonings based on the growing interest in Latin American cuisine of every kind and the increasing awareness and popularity of spices found in North African and Southeast Asian foods. We encourage our customers to request informative literature, gathered from our hands-on exploration of these areas. We also invite customers to request samples of Symrise flavors and seasonings that deliver authentic taste experiences of the countries and regions we have cited. Customers will discover previously unexplored ethnic spices and seasonings that have their roots across the continents.”