InHarvest names vice president of foodservice sales
As whole grains arc to mainstream menu status worldwide, industry veteran tapped to lead and steer division’s penetration, influence and growth
InHarvest, Inc. has announced the addition of Pete Linder to its executive team as vice president of foodservice sales. Most recently, Linder was vice president of sales for Watsonville, Calif.-based Superior Foods, a global supplier of frozen fruits, vegetables and grains for the foodservice, retail, industrial and club markets.
In his new role, Linder will oversee and support InHarvest’s foodservice sales team while working closely with the marketing and culinary teams to drive performance according to his blueprint for strategic growth in awareness and appreciation of InHarvest’s whole grains, legumes and signature blends among all segments of the industry.