New resource starts food and beverage manufacturers on the path to clean label product formulation
Synergy Flavors, Inc. has launched its TRU (Transparent, Responsible, Unblemished) Stories portal (www.trustories.synergytaste.com), a destination for food and beverage manufacturers to learn about developing clean-label products using ingredients with nothing to hide and delivering a true-to-nature experience.
Consumers are becoming increasingly savvy in their pursuit of healthier food and beverage options that offer both a clean label and a delicious sensory experience. In fact, 75 percent of U.S. consumers claim to read the ingredient labels of food products, according to Innova Marketing Insights. In addition, a Nielsen analysis found that 93 percent of U.S. households have purchased a clean label product at grocery stores. To that end, Synergy Flavors’ portal focuses on providing a framework for clean label product formulation—from concept to development—hand-in-hand with supplier partners. Through the TRU Stories portal, Synergy can connect with food and beverage manufacturers looking to solve their formulation challenges, in part by using an extensive range of natural extracts, essences and flavors to meet the desired label claims.