Company: TH Foods, Inc.

Website: www.crunchmaster.com

Introduced: March 2019

Distribution: National

Suggested Retail Price: $3.49

Product Snapshot: Crunchmaster Multi-Grain Crackers in Garden Vegetable flavor is made with real vegetables and delivers a great taste thanks to the savory combination of tomato, onion, and red bell pepper.

Crunchmaster Multi-Seed Crackers are now available in Everything Bagel flavor. This flavor, which is a part of the popular line of Multi-Seed crackers, has an explosion of savory flavor thanks to key ingredients like onion, garlic, sea salt and four different seeds and grains.

• Crunchmaster Multi-Seed Crackers – Ultimate Everything:

This product delivers bagel-inspired flavor in a better-for-you cracker form. These crackers have an explosion of savory flavor thanks to key ingredients like onion, garlic, sea salt and four different seeds and grains.

“We look at ingredient and flavor trends when we develop new products, says Kim Holman, marketing director at TH Foods. “We know that ‘flavor’ is a powerful tool to drive cracker sales and that millennials are looking for more flavors, especially savory.”

• Crunchmaster Multi-Grain Crackers – Garden Vegetable

This product replaces the current Roasted Vegetable SKU. This new item is now made with real vegetables and delivers a great taste thanks to the savory combination of tomato, onion, and red bell pepper.

“Research shows that consumers are looking for crackers and products in general that offer real ingredients,” says Holman. “They want simple, uncomplicated, and easy to pronounce ingredients.”