Company: Kashi by Kids

Website: www.kashibykids.com

Introduced: March 2019

Distribution: National

Suggested Retail Price: $2.99

Product Snapshot: Kashi has officially introduced its second product in the Kashi by Kids line: Kashi by Kids Organic Super Food Bites, made for kids, by kids. The soft baked snack bites are made with super food ingredients and a tasty berry or Fair-Trade cocoa and chocolate blend filling, providing fun layers of taste, texture and plant-based nourishment. Just like the rest of the Kashi by Kids line, Kashi collaborated with the Kashi Crew—a group of Gen Z leaders who share Kashi's desire to make food with a positive impact—to co-create these new foods.

Following the launch of the debut Kashi by Kids cereals, Kashi once again tapped the Kashi Crew to help create a snack food that kids would love and parents could feel good about. The Kashi Crew inspired every aspect of the bites including the super food ingredient combination of coconut flour, chickpeas, acai and sweet potato. The bites balance plant-based nutrition—including 10g of whole grains and 3g of fiber—with delicious flavor in two tasty options: Mixed Berry and Chocolate. Plus, they come in a convenient portable pouch, making them an ideal on-the-go snack whether on the way to soccer practice, in the lunch box or anywhere in between.

"We know parents are looking for healthy food options that their kids will love, so once again we went straight to the source to create a food that's truly for kids, by kids," said Jeanne Wilson, director of brand marketing at Kashi. "The Kashi by Kids Organic Super Food Bites provide a twist on your average granola bar, with each bite balancing great taste and mighty nutrition to keep kids and parents satisfied. We're excited to expand our Kashi by Kids line to offer tasty, good-for-you foods for every moment in the day, and hope that it inspires kids to learn more about all the amazing foods and ingredients in them to spark a lifetime of healthy eating habits."

The Kashi by Kids Organic Super Food Bites are also made without peanuts, making them a school safe snacking option. New research shows 5.6 million U.S. children have food allergies, with peanut allergies being the most common. With many schools nationwide implementing policies to help keep allergens like peanuts out of the classroom, the Kashi by Kids Organic Super Food Bites offer a peanut-free solution without sacrificing flavor or nutrition. The Kashi by Kids Organic Super Food Bites are also USDA certified organic and made without artificial preservatives or color.