Flavorchem changes brand identity to emphasize innovation and clean-processing
Flavorchem Corporation has unveiled its new logo and refreshed brand identity. The refresh symbolizes the company’s commitment to innovation, clean-processing and evolution to better serve the changing needs of its local and global clients. Certain key elements of the original logo were captured into the new brand identity as a tribute to the company’s history and legacy. Flavorchem’s new logo shows a strong green color palette representing its forward-thinking, global emphasis on natural ingredients and sustainability.
“This brand evolution embraces the trust and familiarity of our existing relationships while adapting to the ever-changing marketplace,” said Ken Malinowski, president of Flavorchem, “Commitment to our customers and partners remains our highest priority. As we start the new year, we will continue to be a trusted resource in flavor and color solutions and show how our focus on global innovation and thought-leadership can benefit all existing and future clients.”