By now, is there anything we don’t know about Generation Z? Born from 1996 through 2014, these 4- to 23-year-olds learn with their eyes and share appealing images via social media. They’re environmentally aware and socially conscious. Most embrace cultural diversity. More than any prior generation, they value a healthy lifestyle. They crave convenience as much as flavor—and are food-savvier than older people were at their age. And they want all of it now.
Smart snack and bakery manufacturers know that, when it comes to packaged foods that appeal to this demographic, they have to meet a lot of wide-ranging demands in a product.