Chicago-based research firm Curion launches "LifeLabs" to conduct consumer testing in real-world settings
Curion, a leading research and consumer product testing firm recently launched “LifeLabs, an in context-testing approach that allows brands to study the way consumers use their products. Rather than a test kitchen or sensory laboratory, LifeLabs conducts product testing in real life settings.
According to Patricia Manos, vice president, marketing and partnership “Our research has revealed that the most accurate consumer insights are born from people interacting with products in their day-to-day lives: after a quick workout at the gym and on the way to pick up the kids, on an early morning business trip flight or mid-way through a grocery run when an energy boost is crucial. Life is busy, complicated, distracting, and unpredictable, and consumers want products that work for them amid their life. Today, in context is everything.