OPTIMA Digital Innovation Center starts operations
Experience digital products firsthand
Optima has taken a major step toward becoming a digitalized company. The Optima Digital Innovation Center is up and running. The Optima Group's central digitalization center provides a firsthand experience of digital products and is available for all of its divisions. The facility sets new regional benchmarks for functionality, state-of-the-art technology and visitor-friendliness.
Interpack—the most important trade show in the packaging industry—was to have taken place on May 7-13. As with all major events, it had to be postponed due to the COVID-19 pandemic. Optima had, however, laid a lot of groundwork for creating a unique experience for future visitors to Schwaebisch Hall even after the trade show. In mid-March, the new Additive Innovation Center—a development center for producing parts using 3D printing technologies—opened at the Steinbeisweg location.