Dawn Foods launches new national eCommerce platform
100-year-old baking company reinvents ordering for retail bakery customers with convenient, online, on-demand access to baking supplies from inspiring ingredients to packaging needs
Global bakery manufacturer and ingredients supplier Dawn has unveiled its eCommerce platform for existing retail bakery customers across the United States. The online platform streamlines the ordering process for Dawn customers, making it more convenient, efficient, simple and easy to navigate for all their baking supply needs.
“The biggest win this year is launching eCommerce for our customers. With this exciting new offering, Dawn is adding to its history of innovation by creating its own digital path—driving significant change across its core business,” said Bob Howland, chief digital officer of Dawn. “This platform was built with input from our pilot program customers and in partnership with some of the best companies in the digital space. Now, Dawn customers can conveniently explore all of our products and find inspiration and insights to help grow their business.”