AAK reveals new purpose and evolution of visual identity
Global oils and fats specialist AAK has unveiled a new corporate purpose: Making Better Happen™. It is the result of an inclusive process involving more than 1,000 AAK employees across the world. At the same time, the company has launched a new visual brand identity that reflects the thinking behind the purpose.
First choice
In 2019, AAK agreed that there was a need for a unifying purpose to facilitate the delivery of the company’s vision to become the first choice for plant-based oil solutions in the sectors where it operates.