North American Scale It Up Innovation Challenge gives plant-based food start-ups the opportunity to bring their projects to market faster
Food industry businesses team up to speed the accessibility of plant-based food products.
By the year 2050, the world’s population will reach 10 billion people. Natural resources to sustain traditional protein sources will need to be complemented with alternative protein sources to feed that many people. Recognizing this challenge, Bühler, Cargill, Givaudan, and PURIS have joined forces to help accelerate start-ups who are innovating in plant-based proteins. Together, they have created the Scale It Up Innovation Challenge with the aim to bring sustainable, protein food products to market quicker.
The four participating companies are all active in the production of sustainable, plant-based protein food products to meet evolving consumer needs, each focusing on differing parts of the value chain and each bringing their unique expertise to the challenge. The Scale It Up Innovation Challenge will provide resources, mentorship, and expertise to the challenge winners.