Five consumer behaviors that are reshaping food innovation
60 percent of global consumers are planning to improve their overall health and wellness in the next 12 months.
ADM has identified five behavior shifts that are inspiring innovation and creating opportunities for forward-looking food, beverage, and supplement companies.
“Health and wellness remain at the forefront of the global conversation,” said June Lin, vice president, global marketing, health & wellness at ADM. “The pandemic has transformed how consumers perceive holistic health and wellbeing. It’s impacting how we live and increasing the importance of the foods, beverages, and supplements we choose, presenting new opportunities for our industry to meet their needs.”