Puratos announces acquisition to accelerate health and wellbeing strategy
The Puratos Group has announced its acquisition of Schobbers, a key supplier of seeds for the bakery industry. The combination of Schobbers’ heritage, passion, and specialism with Puratos’ market reach and innovation power has benefits for both companies as well as their respective customers, according to Bernard Bonjean, business category manager, grains & seeds at Puratos.
Family-owned Schobbers was founded 75 years ago, long before the widespread enthusiasm for healthy eating took hold. Over its history, it has built a broad portfolio of seeds, kernels, flakes, ancient grains and grits sourced from all over the world and cleaned, checked, roasted and packed within Schobbers’ dedicated facilities in Venlo (Netherlands). Continuous innovation has always been a characteristic of the company, which recently invested in advanced technology to inactivate seed germination, for instance. This mindset aligns well with Puratos’ own ethos, according to Bonjean.