BENEO survey shows 'positive aging' is driving demand for healthier nutrition
New research conducted on behalf of BENEO has revealed that consumers are now even more focused on "positive" aging. The research, carried out by HealthFocus International, includes an exclusive analysis of the health-conscious 50+ age range. It shows that those aged over 50 want to be able to continue with the activities that they enjoy in their latter years and are increasingly looking to food and drink alternatives to support this goal.
Getting the best out of the present and the future is what drives health-conscious over-50’s. They want to be the best version of themselves that they can be in every life stage. This means taking control over future health, while being fit and healthy enough to enjoy the present, and nutrition plays a significant part in achieving this for them.