Consumers' choice: 2022's most innovative snack brands
Consumers identified fifty brands that deserved innovation recognition in the 2022 Most Innovative Brands survey, conducted by Brand Keys, Inc., a New York-based brand loyalty and engagement consultancy.
“The 11th annual survey is the only assessment of brand innovation conducted entirely from a consumer perspective,” said Robert Passikoff, Brand Keys founder and president. “When it comes to innovation, consumers are the ultimate jury. Their expectations are constantly on the rise and true innovation takes place within that framework. Expectation is the gateway to innovation.”