Lenny & Larry's debuts first nutrition bar to The Boss! product portfolio
Wafer bar contains only 2g of sugar.
Lenny & Larry's has announced the extension of The Boss! Line with its first nutrition bar, now available online and on Amazon. The Boss! Immunity Bar is aimed at providing consumers with a bar that is high in protein, lower in sugar, and also supports immune health. The Boss! Immunity Bar is a crunchy wafer bar with 17g of dairy and plant protein, BC30 probiotics, and 2g of sugar.
"We're thrilled to offer a new better-for-you option to our consumers based on the market's demand for more protein and immunity support," says Lenny & Larry's CEO, Jolie Weber. "Research shows that immune support is one of the most desired functional benefits that consumers are looking for. With the addition of The Boss! Immunity Bar, Lenny & Larry's continues to be an innovative brand that brings consumer preferences to life in the form of better-for-you cookies and bars."