Frito-Lay deploys FIFA World Cup Campaign with new globally inspired flavors
Brand launches online fan experience for consumers to win soccer-inspired merchandise, prizes.
Today, Frito-Lay, the North American Regional Supporter of the FIFA World Cup Qatar 2022, is introducing three limited-time FIFA World Cup-inspired flavors and launching an interactive online fan experience for consumers to have the chance to win soccer-inspired merchandise and prizes—including a trip to the FIFA World Cup 2022 final.
“Soccer is the fastest growing sport in North America and, with snacking so intrinsically tied to the at- home viewing experience, now is the perfect moment to enter the game and offer our consumers new ways to heighten their FIFA World Cup experience,” said Tina Mahal, senior vice president of marketing, Frito-Lay North America. “As teams from around the world compete in the FIFA World Cup, we wanted to provide a way to connect fans over their love of the game—and love of snacks—to deliver even more smiles throughout the tournament.”