Mission MightyMe introduces two limited-edition peanut butter puff flavors
Pediatric guidelines recommend introducing peanuts early to babies.
Mission MightyMe has introduced Peanut Butter Strawberry Puffs and Peanut Butter Banana Puffs. The brand’s new organic, limited-edition fruity flavors—with more than 50% peanuts and 3x the protein of traditional baby puffs—offer even more options for parents to introduce peanuts early and keep them in their children’s diets often, as pediatric guidelines recommend. MightyMe’s newest offerings are also the only quick-dissolve puffs made with peanut butter and real fruit, with no artificial flavors, no “natural flavors,” and no added sugar.
Research has shown that in addition to early introduction, eating peanut foods regularly and consistently is important when it comes to potential peanut allergy prevention, so MightyMe puffs are formulated to age up as a snack for babies, older kids, and beyond. The science-backed snacks were developed with MightyMe co-founder and global food allergy prevention expert Dr. Gideon Lack, whose research (the LEAP and EAT Studies) changed feeding guidelines around the world to recommend early introduction of peanut and other common food allergens in infancy. The star-shaped, quick-dissolve Peanut Butter Strawberry Puffs and Peanut Butter Banana Puffs are baby-friendly and made for little hands with developing pincer grasps.