BUILT Bar launches advertising campaign, five new flavors
Brand releases seasonal flavors such as White Chocolate Peppermint Granola.
BUILT has unveiled a new campaign to showcase its protein-focused nutritional products. Centered around the flavor profiles across the brand’s more than 20 varieties, the “You’ve Gotta Try This” campaign encourages consumers to reach for BUILT when they need to feel empowered, healthy, and rewarded. The new trial-focused campaign takes the concept of consumer recommendations to another level as it shows the worthiness of “flavoruptors” disrupting otherwise important tasks, such as high-stakes work meetings, or while immersed in an intense gym workout, to urge others to taste the protein bar.
“We know how important high-quality protein is to maintain a healthy, active lifestyle and that’s why we’ve specially created BUILT Bars to provide you with the fuel you need and tasting like the treats you want. Our new ‘You Gotta Try This’ campaign showcases to consumers the BUILT Bar difference from other high-protein snacks,” says CEO and co-founder of BUILT Bar, Nick Greer.