GNT: Gen Z consumer color trend combines desires for wellness, joy
The plant-based snack and bakery food color provider foresees “healthy hedonism” demand.
GNT, global supplier of plant-based EXBERRY colors, recently dived into how today’s consumers see color in the world of food and drink and beyond. According to the company, the research revealed a powerful new trend shaped by Generation Z’s desire to embrace joy and creativity while staying true to core values.
The new generation of consumers is radical, diverse, and digitally native—and it is rapidly changing global attitudes toward food and drink. Gen Z shoppers are committed to holistic wellness and are actively promoting environmental and social agendas through their purchases. At the same time, their devotion to social media means visual impact is more important than ever before.