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Having joined Candy Industry five months ago, I didn’t think I’d attend ISM, the world’s largest trade show for finished confections and snacks, for several years. Editor-in-Chief Bernie Pacyniak, a 30-year B2B news veteran and a 16-time attendee, usually has it covered.
The International Sweets & Biscuits Fair (ISM) continues to act as a global confectionery clearinghouse, inspiring creativity, fostering connections and discouraging complacency.
I realize it’s mid-February and the 2013 International Sweets & Biscuits Fair (ISM) has come and gone, but the conversations I had there continue to swirl about in my head. One of the more fascinating press conferences that was held during the show involved Barry Callebaut’s consumer trends data on chocolate