Sour, chewy profile accelerates Trolli's growth among Millennial, Gen Z consumers.
July 11, 2018
Todd Siwak, ceo of Ferrara Candy Co., says bringing the former Nestlé brands under Ferrara’s wing offers the perfect growth opportunity for his company and their retail partners.
Oakbrook Terrace, Ill.-based Ferrara Candy Co. has partnered with 7-Eleven on a sloth-themed marketing campaign that features gummies and a Slurpee flavor exclusive to the c-store chain.
The 2014 European Candy Kettle Club award recipient typifies what the Ferrero Group stands for: innovation and a passion for producing affordable yet premium quality confectionery products.
Amidst unprecedented growth and evolution, several elements have remained constant at Ferrero. For one, Michele Ferrero, chairman of the Ferrero Group, continues to do what he does best: innovate.
In the land of Barello, Barbera, Barbaresco, Nebbiolo and Moscato wines and where prized white truffles are worth their weight in gold, there also resides the birthplace of Ferrero Rocher, Raffaello and, Nutella.
A little more than a year and a half after Ferrara Pan Candy Co. and Farley’s & Sathers merged to create Ferrara Candy, Sal Ferrara has stepped down from his role on the senior leadership team.