Hershey names Michele Buck as new president, ceo Buck joined Hershey in 2005; has served as executive v.p., coo. Alyse Thompson December 21, 2016 Michele Buck, the company’s executive v.p. and coo, will become the confectionery giant’s new president and ceo, effective March 1. She succeeds John P. Bilbrey, who announced his intention to retire in October.Read More