Tung Toos
Yosha! Enterprises
(888) 566-6468
Kids make a statement without saying a word with new Tung Toos from Yosha! Enterprises. Available in six wacky flavors like Icky Sticky Watermelon, Tung Toos are temporary candy tattoos that transfer instantly to the tongue. Sold in different packs for boys and girls, Tung Toos feature designs such as soccer balls, bananas, flames and flowers and messages including “Dude” and “Sweet.” Each pack contains 10 tattoos, and a decorated mirror card for instant viewing. Tung Toos have a suggested retail price of 99 cents.
Honey Roasted Peanut Roca
Brown & Haley
(800) 445-9020

Brown & Haley has released Honey Roasted Peanut Roca as its first “sweet and salty” Roca sensation. The complementary combination of peanuts and Roca buttercrunch toffee is wrapped in shimmering orange foil with bold royal blue outer packaging. Honey Roasted Peanut Roca is available in a 3-piece count package with a suggested retail price of 99 cents, a 5.8-ounce stand-up bag with a suggested retail price of $2.99, and a 16.3-ounce canister for $7.99. For specialty retailers, it is also offered in a 4.6-ounce canister at a suggested retail price of $3.99 and an 8.8-ounce oval tin for a suggested retail price of $7.99.  
Snickers Xtreme
Masterfoods USA
(908) 852-1000
Masterfoods will extend its iconic Snickers brand with the rollout this September of a limited edition Snickers Xtreme Bar. The bar is similar to a Snickers candy bar but without nougat and packed with more caramel, peanuts and chocolate to deliver a satisfying snack experience. The 2-ounce bar will have a suggested retail price of 75 cents. Shipper options include a 240-count power wing, a 240-count PDQ and a 96-count counter unit.
Jolt Mints
(201) 678-9300

Jolt Mints, “the mint that is as good for your mind as it is for your mouth,” was recently launched by GumRunners. Jolt Mints are formulated to enhance the performance of the body’s two main fuels: fat and a sugar compound called glycogen. The caffeine in Jolt Mints allows the body to burn off fat and spare glycogen, improving stamina, increasing awareness and aiding in staying awake, according to the company. Available in Mint Flurry flavor, five Jolt Mints deliver the caffeine equivalent of one cup of coffee. They come packaged in a stand-up tin and have a suggested retail price of $1.99.
Gummi Hot Dogs
Taste of Nature
(310) 396-4433
Nathan’s Famous Gummi Hot Dogs from Taste of Nature are fruit-flavored gummies in the shape of hot dogs — complete with a bun, mustard and even relish. Each 3.65-ounce peg bag contains nine individually wrapped “hot dogs.” Twelve-count open stock cases and 72-count floor shippers are offered.  
Kit Kat Caramel
Hershey Foods
(717) 534-4200
Shipping in November, new Kit Kat Caramel from Hershey features four layers of wafer and caramel enrobed in new, creamier milk chocolate. First delivery of the 1.45-ounce bar is slated for November. The rollout will be supported with a new ad campaign. In addition to 36-count cartons, Kat Kat Caramel will be offered in a 288-count floorstand display shipper (with 180 Kit Kat Caramel bars and 108 regular Kit Kat bars) and a 144-count, two-in-one counter unit combo that features 72 Kit Kat Caramel Bars and 72 Kit Kat bars.
Candy-Inspired Brownies and Cookies
Hershey Foods
(717) 534-4200
Hershey brings something new to the baked snacks category with the rollout this month of Hershey’s and Reese’s Brownies. The Hershey’s Real Milk Chocolate Brownie is made with Hershey’s chocolate chips and a drizzle of chocolate icing; the Reese’s Real Peanut Butter Brownie features Reese’s peanut butter chips and peanut butter icing. Both flavors are available in 2.75-ounce single-serve pouches that stand face-front in display cartons.
Also available now from the company are Chocolate Layer Cookies in Hershey’s, Reese’s and Heath varieties. The cookies come in 2-ounce single-serving bags and 9-ounce family-size boxes.
Display shipper options include a 120-count shipper that features both the brownies and the cookies.
NASCAR Sour Speed Strips
Promotion In Motion Companies Inc.
(800) 369-7391
The Promotion In Motion Companies Inc. is teaming up with NASCAR to produce new NASCAR Sour Speed Strips. Available in four mouth-puckering flavors including Sour Cherry, Sour Strawberry, Sour Watermelon and Sour Blue Raspberry, the soft and chewy bite-sized strips are made from real fruit ingredients. Expected to reach stores, theater concession stands and NASCAR raceways across the nation this summer, the colorful strips are packaged in a checkered bag boasting a NASCAR racecar. Suggested retail price is $1.49.
Road Warriors and Fuego Del Diablo
BDI Marketing
(800) 428-1717
Candy Dynamics is offering two varieties of energizing gum designed specifically for those who are on the go and in need of a pick-me-up. Both Road Warrior gum and Fuego Del Diablo (fire of the devil) gum are available in spicy cinnamon flavors to freshen breath. Fuego Del Diablo, which is targeted to the Hispanic market, and Road Warrior both boost energy levels with caffeine and taurine. Blister packs contain eight pieces of gum, and are packaged 12 packs to a display box with a dozen boxes per master carton.  Both products have a suggested retail price of $1.69.
Jar Program
Adams & Brooks Inc.
(213) 749-3226
The New Jar Program 16-ounce P-Nuttles from Adams & Brooks introduces P-Nuttles Butter Toffee Peanuts. The 16-ounce Butter Toffee Peanuts, 16-ounce Butter Toffee Sunflower Kernels and 15-ounce Variety Mix come in clear, two-piece plastic containers that allow maximum viewing of the product inside. The jars come on 12 lidded tray packs, quarter-pallet packs and full pallet packs. The ship date is set for October 6, and suggested retail price is $2.99 for grocery, mass and drug outlets.
Café Select Coffee Trios
(781) 485-4500
For chocolate and coffee fanatics everywhere, NECCO recently unveiled Café Select Chocolate Coffee Trios. Offered in Espresso, Latte and Cappuccino flavors, the Trios feature crunchy coffee centers covered in rich chocolate, making for a “Real Coffee/Rich Chocolate” taste combination. The chocolates are packaged in a foiled stand-up, gusseted bag and are the first product under NECCO’s new, upscale Café Select brand banner.
Hiya Maze Mints
Webb Candy
(636) 536-5986
Those seeking a bit of entertainment along with minty refreshment will appreciate Hiya Maze Mints featuring the Hiya brand’s trademark lenticular packaging, which creates an impression of movement. The liquid-filled mints are dispensed via a packaging “maze” akin to those in kids’ novelty games. A single package contains 64 mints and carries a suggested retail price of $1.89 to $1.99. 7-Eleven is introducing Maze Mints this month.
Fruity New Truffle Flavors
Cape Cod Provisions
(508) 564-5840

Cape Cod Provisions launches three ripe new flavors of Harvest Sweets Fruit Truffles — tart lemon, creamy orange and luscious banana. The white chocolate ganache fruit centers are made in small batches from fresh cream, cocoa butter and pureed fruit and contrast with the rich dark chocolate shell, resulting in a sophisticated flavor. Each truffle is individually wrapped in a color foil to match the fruit ganache center. Available in 3-ounce, eight-piece boxes packed 12 per case, each of the new varieties carries a suggested retail price of $4.99. The truffles are also offered in 4-pound bulk.
New Sugar-Free Varieties
Atkinson Candy Co.
(936) 639-2333

Atkinson Candy Co.’s flagship brands can now be enjoyed by diabetics and others wishing to avoid sugar with the release of sugar-free Chick-O-Stick, Peanut Butter Bars and Mint Twists. Made with Splenda brand sweetener, the sweets have no cholesterol or trans fats. The candies come packaged in 3.5-ounce bags, which boast eye-catching graphics and bright colors.
Russell Stover and Whitman’s go Organic
Russell Stover Candies

Natural is the trend this summer, especially in the delectable world of chocolate, with the introduction of Russell Stover and Whitman’s new organic line. Featuring four mouth-watering treats including Russell Stover Organic Assorted Chocolates, Organic Pecan Delights and Organic Coconut and Whitman’s Sampler Organic Assorted Box, the new line has achieved USDA organic certification.
The boxed chocolates will feature many of the same classic pieces Russell Stover offers in its mainstream assortments — honey caramel, coconut, toffee, peanut clusters and chocolate nut caramel — to name a few.
These sweet new options are targeted to those chocolate lovers who seek healthier options for satisfying their sweet tooth. Mark Sesler, senior vice president/chief marketing officer, offers, “We foresaw the opportunity in sugar-free nearly 10 years ago; we capitalized on the phenomenon that was low-carb; we continued the innovation with our Weight Watchers co-branded line of chocolates, and now we see the potential in organic.” He adds, “‘Better for you’ is defined by being USDA-sanctioned organic, and ‘tastes good’ is assured by our brand names.”
The Russell Stover Organic Assorted Chocolates is available in a 3-ounce box and has a suggested retail price of $4.99. Both the Organic Pecan Delights and Organic Coconut come in 3-ounce peg bags and carry a suggested retail price of $2.99. The suggested retail price for the 6-ounce Whitman’s Sampler Organic Assorted Chocolates box is $8.99. All packaging will feature the USDA organic-approved seal as well as advertise the fact that the products are free of trans fats and made without gluten.
The World’s First Liquid Chocolate Bar
Lava Chocolate, LLC
(888) LAVA-411

Everyone knows the best part of baking with Mom is getting to lick the bowl. Somehow, the rich mess of thick chocolate batter never ceases to delight our taste buds — or leave our faces sticky sweet, for that matter. Luckily for chocolate lovers, there is a new way to indulge in the gooey goodness with the world’s first liquid chocolate bar.
The Original Lava Bar, no doubt named for its smooth liquid consistency, recently oozed its way out of the product development lab and into mouths with its worldwide debut at the Los Angeles Farmer’s Market. Contained in a foil-lined flexible film, Lava Bar chocolate is easy to tear open thanks to its perforated top. The squeezable, mess-free treat is ideal for school lunches, movie theaters and sporting events, and there is no need to worry about the chocolate melting on a hot day since it is already liquid.  
What began as an at-home hobby became a perfected recipe for chocolate-enthusiast and creator, Kenneth J. Berke, after three years of experimenting with ingredients. “You’re really getting several products in one,” explains Burke. “If you can resist just eating this new liquid chocolate bar directly from its package, it’s absolutely great when added to milk shakes, poured over ice cream or served with fresh fruit.”
Each preservative-free, certified-kosher, Lava Bar contains 280 calories, 14 grams of fat and no trans fats. Currently available for online purchase, Berke is targeting convenience and grocery channel retailers as well. The suggested retail price is $1.99 each, and Lava Chocolate, LLC, will donate a portion of its net income to leukemia research in memory of Berke’s father.