Solvay announces Azelis as exclusive distributor of its North American, Canadian vanillin solutions
Brand to expand into natural segments of food, beverages.
Effective January 1, the Rhovanil, Rhodiarome, and Rhovanil Natural range will be available in the United States and Canadian Food and Beverage Marketplace through Azelis Food & Nutrition NA. This strengthened distribution partnership complements 25 years of collaboration in North America between Solvay Aroma Performance and Vigon International (an Azelis Company) and expands the existing collaboration with Azelis in the EMEA region.
“Solvay Aroma leadership position in vanillin, ethylvanillin and natural vanillin will be reinforced in North America by the undisputable role that Azelis has in the distribution industry,” said Ray Routhier, North American distribution manager at Solvay. “We are thrilled to join forces with Azelis to grow our traditional Rhovanil and Rhodiarome brands in the region, while expanding into the natural segments of food and beverages with the Rhovanil Natural range that supports clean label & natural consumers’ demand.”