Barilla Group acquires bakery brand Back to Nature
The Italian pasta company has purchased the company from B&G Foods.
Barilla Group has entered into an agreement to acquire Back to Nature from B&G Foods. Back to Nature features a portfolio of plant-based, non-GMO products in the cookies, crackers, granola, nuts, and trail mix categories. Founded in 1960, the brand is mainly distributed in the U.S. natural and specialty channels.
Barilla, a fourth-generation, family-owned company founded in 1877, is an international food company offering pasta and bakery products, with a presence in more than 100 countries. It has operated in the U.S. since 1996 and is currently the top-selling pasta brand. The acquisition of Back to Nature is reportedly consistent with Barilla's long-term strategy to build a multi-brand bakery platform in the U.S., where the company already leads the crispbread category with the Wasa brand.