Walker's Shortbread debuts redesigned logo, festive range packaging
Brand celebrates 125 years with first U.S. market look at product and packaging innovations.
Walker’s Shortbread has revealed a newly reimagined logo and packaging redesign and announce the release of its updated Festive range holiday product offerings in honor of the brand’s milestone 125th anniversary.
“Family owned and run since 1898, an important detail within our new logotype is the inclusion of an apostrophe to emphasize our pride in our heritage and create a stronger consumer association with our founder Joseph Walker whose signature is on our package and whose recipes we still use today,” said Nicky Walker, managing director and 3rd generation member of the Walker’s family. “Our inspiration for the new Festive range draws from our history and also reinforces our commitment to providing a diversified holiday product offering in order to meet a wider audience of consumers and their changing needs for gifting and entertaining in the holiday season ahead.”