SNAC: Super Bowl fans cause snack surge around big game
A SNAC-IRI study shows snack sales climbed 10.5% during 2022’s Super Bowl week.
Snack food sales jumped 10.5% to $616 million during Super Bowl Week 2022, according to new data from IRI, commissioned by SNAC International (SNAC), the international trade association for the snack industry representing over 400 companies worldwide. The biggest sales increases by category for Super Bowl week are tortilla chips, potato chips, pretzels, cheese snacks, and refrigerated dips.
"The week before the Super Bowl continues to be the 'Black Friday' of the snack industry," says Christine Cochran, president and CEO of SNAC. “In addition to what's happening on the field, party throwers and game watchers prove that your snack game is just as important as the actual football game.”