Most parents are concerned about what their children eat, and when it comes to snack time, moms and dads frequently shop for snack options that offer health benefits as well as good taste. Pure Organic, a snack brand owned by Kellogg that is best known for its fruit and nut bars, recently expanded its line of healthy snacks intended to appeal to kids as well as the adults that care for them.
Anna Brook Lowery, senior associate brand manager for innovation at Pure Organic, recently spoke with Snack Food & Wholesale Bakery about the company’s foray into crackers, as well as the brand’s adorable origin story.