Heading into NBA All-Star 2023, Frito-Lay's Ruffles, the Official Chip of the NBA and WNBA, is bringing together innovative flavors, big personalities, and even bigger swagger in a new TV commercial starring NBA legend Charles Barkley. In addition, the brand has unveiled the hoops icon as its honorary "Chip Deal Athlete"—joining current Chip Deal Athletes LeBron James, Jayson Tatum and A'ja Wilson, who are also featured in the campaign.

To commemorate his honorary Chip Deal, Barkley requested Ruffles create a one-time only release of his favorite culinary flavor: Hot Dogs. Ruffles Hot Dog-flavored potato chips will drop in highly limited quantities during NBA All-Star Weekend.