Former Red's All Natural sales, marketing leader joins growing cereal brand.
Catalina Crunch, a zero-sugar brand in the cereal category, recently enhanced its executive leadership team with the hiring of Andy Van Ark as its new chief marketing officer. Andy joins Catalina Crunch after having recently led the sales and marketing efforts for Red’s All Natural. Under Andy’s leadership, Red’s grew its brand presence significantly, leading to an acquisition of the brand by private investment firm Bansk Group.
“We are extremely fortunate to have Andy join us in the newly developed role of Chief Marketing Officer,” stated Joel Warady, president of Catalina Snacks. “Our marketing team has done a great job over the past few years growing the Catalina Crunch brand to its current category leading status. With Andy’s expertise and creative thinking, along with the extensive data gathering tools that we have developed, we are certain we will continue to dominate the categories in which we participate.”